Super Bowl will go cashless this year as NFL cuts deal with Visa on ‘reverse ATMs’
Visa debit credit card.
Simon Dawson | Bloomberg | Getty Images
For the first time in 55 years, cash will not be accepted at the Super Bowl.
The National Football League will make its championship game all-digital with the backing of its corporate partner, Visa. Super Bowl LV in Tampa Bay will use only contactless payment methods at the game and the league’s fan experience events.
“It sounds efficient,” NFL executive vice president and chief revenue officer Renie Anderson told CNBC on Wednesday when discussing the plans.
“We knew it was just a matter of time,” she said. “We just accelerated that time.”
Although Covid-19 helped accelerate ditching paper currency, Anderson said the decision to go cashless was in the works before the pandemic.