Super Bowl ads could be a bargain if the NFL’s Covid struggles continue
The Kansas City Chiefs celebrate with the Vince Lombardi Trophy after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida.
Ronald Martinez | Getty Images
There’s no better advertising spot on television than the National Football League’s Super Bowl Sunday. Companies use the NFL’s title game to launch new products, campaigns and build consumer awareness.
But with the pandemic impacting the NFL’s scheduling, advertisers who are not yet committed could see last-minute discounts for Super Bowl slots.
Kevin Krim, the founder and CEO of advertising metrics data firm EDO, said advertisers have expressed concern over the NFL’s postponements of some regular-season games as players came down with Covid-19. They want certainty around the Feb. 7 game.
“The marketers care a lot about predictability,” said Krim in an interview with …continued .
[Source: CNBC News]