Starbucks launches the Impossible Foods Breakfast Sandwich as America’s appetite for plant-based meat grows
Starbucks Impossible sausage breakfast sandwich.
Impossible Foods is known for its plant-based meat alternatives, but it’s expanding its breadth of products, buoyed by a cultural movement, an unforeseen pandemic and — in true Silicon Valley fashion — science. On Tuesday it announced that its Impossible Breakfast Sandwich has been added to Starbucks’ menus and most of its locations in the U.S.
With 22g of protein, the Impossible Breakfast Sandwich features savory Impossible sausage made from plants, which is combined with a cage-free fried egg and aged cheddar cheese and served on an artisanal ciabatta bread.
“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, founder and CEO of Impossible Foods.
Michael Kobori, chief sustainability officer at Starbucks, said this is part of the company’s sustainability initiatives and an …continued .
[Source: CNBC News]