The movie theater industry is in trouble.

“Tenet” was supposed to relaunch the U.S. box office, to prove that Americans are confident in coronavirus safety measures and eager to return to cinemas. It didn’t.

The muted opening weekend of the Warner Bros. film, which is estimated to have been between $10 million and $12 million after stripping out preview screenings from the reported $20 million, didn’t give the studio enough optimism to keep its next major blockbuster “Wonder Woman 1984” in October.

Instead, on Friday, the studio announced the Gal Gadot-led superhero flick would move to Christmas.

“I think Warner Bros. saw that ‘Tenet’ numbers in the U.S. were okay but not great,” Eric Handler, managing director of media and entertainment equity research for MKM Partners, …continued .
[Source: CNBC News]