Italian hand sanitizer Amuchina inspires memes as its producer races to meet demand
Could he just get a few bottles?
All around the world, hand sanitizer has become a precious commodity, the sought-after emblem of the daily fight to contain the coronavirus’s spread. In Italy, the epicenter of the European outbreak, that commodity is referred to by its brand name, Amuchina. And as demand soars, its producer is racing to churn out a $4 product that was once as ordinary as lip balm or shampoo.
“I’ve never seen anything like this,” said Tito Picotti, a plant director at Angelini, the sprawling pharmaceutical company that makes Amuchina. “Our lives have changed completely.”
Behind the security gates of a production plant near Italy’s eastern coast, during a frenetic period that an executive likened to a “hurricane,” the company has held one emergency meeting after the next and ramped up Amuchina production from 12 hours daily to 24. It has asked shift workers to step in on weekends. It has altered the packaging to improve efficiency. It has cranked out so many bottles — five times the rate from …continued .
[Source: Washington Post]