How TikTok can kickstart your music career, according to an artist who used the app to get a major label deal
- The 22-year-old rapper Tiagz (Tiago Garcia-Arenas) has built a career as a music producer in just a few months by strategically uploading songs to the short-form video app TikTok.
- TikTok’s imprint on the music industry is undeniable as the app continues to help define what songs make Billboard’s Hot 100 singles chart each month.
- Here are the four main strategies that Tiagz used to gain exposure on TikTok and jumpstart his career in music.
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TikTok has become a key promotional tool for both up-and-coming music artists and established performers alike.
The app continues to shape the Billboard’s Hot 100 singles chart each month, and artists like Drake, Lil Nas X, and Matthew Wilder have all had songs get a boost in popularity from the app (either purposefully or by chance).
“Songs from back catalogs [are] all of the sudden coming up, where they’ve never had a Gen Z audience, or even a millennial audience,” Kendall Ostrow, head of client strategy at United Talent Agency’s IQ department, told Business Insider.
Because of TikTok’s democratizing approach to recommending content to users (the app’s …continued .
[Source: Business Insider]