Coronavirus causes automakers to rethink debuts of Ford Bronco, GMC Hummer EV and others
Tim Kuniskis, head of Fiat Chrysler’s passenger cars division in North America, reveals the 2021 Dodge Durango SRT Hellcat SUV during an online event on July 2, 2020.
Automakers are scrambling to decide how and when to launch highly anticipated new cars and trucks now that the coronavirus pandemic has forced organizers of some of world’s biggest annual auto shows to cancel into 2021 and beyond.
Automakers spend millions of dollars a year on debuting new vehicles – from elaborate launches and displays at auto shows to private previews for wing journalists, dealers, owners and social media influencers. The goal is to produce hype and demand for a vehicle before it arrives in showrooms.
“Awareness is so key. If somebody doesn’t know about a vehicle in the showroom then they don’t know to go to the showroom for that vehicle,” said Rick Deneau, head of communications …continued .
[Source: CNBC News]