Flu.Watch - Influenza News and Updates
Reports on the Coronavirus and Influenza Around the World
  • Home
  • Updates
Navigation:Main Page > Updates > An ESPN exec explains how the sports network is pitching advertisers in the absence of live sports like NBA and MLB games

Breaking News

More countries suspend AstraZeneca vaccinations over blood clot fears: What we know so far
Hungary Pays $36 Per Dose for Chinese Vaccine
Canada vaccine panel recommends 4 months between COVID doses
Emergent BioSolutions says it can make 1 billion Covid vaccine doses annually

Updates

An ESPN exec explains how the sports network is pitching advertisers in the absence of live sports like NBA and MLB games

EditorBusiness InsiderApril 24, 2020

  • The lack of live sports has hit TV networks hard as leagues delay games.
  • Without live sports, Disney’s sports properties ESPN and ABC are filling air time with programs like the NFL Draft, documentaries, and replay games.
  • ESPN has signed on advertisers like State Farm, Verizon, and Pizza Hut that regularly sponsor live events to advertise in the interim.
  • Click here for more BI Prime stories.

One of the advertising industries hit hardest by the coronavirus are sports TV networks that banked on advertising tied to National Basketball Association, Major League Baseball, and National Hockey Association programming.

According to data from TV ad-buying firm Tatari, during the week of April 13, viewership on sports networks fell 33% to 82% depending on the TV network compared to January and February.

Disney is particularly exposed to the lack of live sports, according to a note from Wall Street firm UBS. The firm estimates that sports accounts for 16% of Disney’s total viewership, with sports making up about 45% of ESPN and ABC’s programming.

ESPN is filling the gap from live sports with programs like a 10-part documentary about Michael Jordan’s career titled “The Last Dance.” The network says the first …continued .
[Source: Business Insider]

Related Posts

More countries suspend AstraZeneca vaccinations over blood clot fears: What we know so far

Updates /

More countries suspend AstraZeneca vaccinations over blood clot fears: What we know so far

Hungary Pays $36 Per Dose for Chinese Vaccine

Updates /

Hungary Pays $36 Per Dose for Chinese Vaccine

Canada vaccine panel recommends 4 months between COVID doses

Updates /

Canada vaccine panel recommends 4 months between COVID doses

‹ Data shows exactly how much highway speeds in 25 major metropolitan areas have shot up since coronavirus lockdowns began› Tests that can tell who’s had the coronavirus are crucial to reopening the country. Here are the companies racing to bring them to the US healthcare system.
April 2021
MTWTFSS
 1234
567891011
12131415161718
19202122232425
2627282930 
« Mar  

Flu Watch Monthly Archives

  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020

Browse by Popular Tag

Business InsiderBuzzFeedCBS NewsCenters for Disease Control and PreventionCNBCCNNFox NewsHuffington PostNew York TimesThe GuardianWashington PostWorld Health OrganizationYahoo News

Back to Top

  • Main Page
  • Updates
  • DMCA / Copyright
(c) 2020 Flu.Watch