Amazon plans summer sale for June 22 to ‘jumpstart sales’ after coronavirus crunch
Billie Her, a warehouse associate, wraps plastic around a pallet of boxes at Amazon’s Fulfillment Center in Thornton, Colorado.
Helen H. Richardson| The Denver Post | Getty Images
Amazon has set a date for its “Summer Sale” event that’s designed to provide a boost for sellers feeling the impacts of the coronavirus pandemic and the delay of the company’s annual Prime Day event.
The company sent a notice to sellers early Tuesday informing them that it’s hosting a “Fashion Summer Sale Event” on June 22, according to a document viewed by CNBC. The notice says that participation in the promotional event is by “invitation only” and it’s expected to run anywhere from seven to 10 days long.
“We are having the Biggest Summer Sale event to drive excitement and jump-start sales,” the notice states. “To drive customer engagement, we are asking …continued .
[Source: CNBC News]