A top social-video data firm made a 22-page report on how the coronavirus has changed viewer habits on YouTube and other platforms. Here are the 5 takeaways.
- As mandatory lockdowns and social distancing tied to the coronavirus pandemic increase consumers’ time spent online, more and more users are turning to social-video platforms for entertainment.
- The cancellation of live sporting events is also leading to increased demand for sports-related content on platforms like YouTube and Facebook.
- Tubular Labs, a leading social-video analytics firm, looked at what types of content digital creators are uploading and users are being drawn to as countries around the world enforce social isolation.
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Social-video consumption is up dramatically this month as at-home consumers search for entertainment and distractions from the coronavirus pandemic.
One analyst in charge of internet equity research at Evercore ISI estimated there’s been a 20% to 30% increase in engagement on YouTube as social distancing has taken hold around the world, noting that streaming companies haven’t released data yet on the average time spent on their platforms this month.
Looking at the latest data from platforms like YouTube, Facebook, and Instagram, …continued .
[Source: Business Insider]