A gas station ad platform says its business is soaring in the pandemic as driving picks up. Here’s the pitch deck it’s using to win advertisers.
- GSTV, which runs ad-driven videos at gas stations, has grown in recent months despite the pandemic’s dramatic impact on the ad industry, according to CEO Sean McCaffrey.
- Its pitch deck to advertisers makes the case that they can reach people in transit at a time when they’re likely to spend money.
- GSTV hopes to be an alternative way for brands to boost sales now that foot traffic is down and the status of big advertising events like live sports remains unclear.
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The pandemic has people relying on their cars more than ever before — and advertisers want to reach them as they drive.
That is the central insight behind a pitch deck that GSTV used to return to growth by emphasizing the continued role that gas stations play in American life, according to CEO Sean McCaffrey.
GSTV is a private, nationwide network that provides an ad-driven video service to stations and convenience stores like Circle K and Speedway. Each day, GSTV releases an original clip of news, sports, entertainment, and ads that plays in front of drivers as they refuel.
McCaffrey said the platform, with 24,000 locations, reaches one in three American adults who …continued .
[Source: Business Insider]